Social Media FAQ
Social media can be a challenging landscape to navigate, but it can pay off in big ways when you can make it work for you. Consider what you are posting and how your audience will respond to it.
What Should I Post
This is really dependent on the type of business you have and what your demographic expects to see. Do some research about your target audience. What do they like? What is trending? What solutions does your business provide for them? That will help you to post things that are relevant to your customers.
The main content that you post should have to do with your business. If you are an online shop - post about sales and products that are interesting to your audience. When you get too much on your feed that doesn't relate to your business, it can hurt your audience base.
Flex A Little
Tell everyone how great your company is and why you are valued in your community. Post about charities that you help with or cool information about your industry. You don't have to business all the time.
Why Tone Is Important
The tone is essential in your posts because it helps people understand who you are. It makes no sense for an environmental company to be cute and quirky because it doesn't fit the bill. However, if you are a small boutique being quirky can be a significant benefit to appeal to your audience.
How To Get The Most Out Of Your Social Media
Do your best to engage with your followers and let them know that you care about them. They are taking the time to interact with you, so it is vital that you do the same. You wouldn't ignore someone that is standing right in front of you, would you?