Meet The Team

So who are the marketing gurus and developers who build your websites, run your ads, create your social media, and make Google love you?  Our management team is made up of some spicy personalities. We are definitely more than our fancy web skills - get to know us!

Kira Krostag
CEO / Founder
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Kira Krostag

CEO / Founder

Favorite video game?

Overwatch on PS4

Pet?

Boxer dogs: Sugar & Butters

APP I can't live without?

Tie between: TikTok, Robinhood, Duolingo

Favorite cereal?

Apple Jacks or Kix

Superpower of choice?

Telepathy & Mind Control

Productivity trick?

Working at night after everyone is silent.

Kira is the fearless leader of Site Smart Marketing. Since she was a young lass her passion has been working with technology and she’s invested most waking hours honing her skills on the web. Over the last 20 years, Kira has worked with most industries and has built and marketed hundreds of websites from all sectors (B2B, Non-Profit, E-commerce, Local Businesses). She is a sponge for information, overly analytical, passionate, and highly attentive to detail.

As a seasoned online marketing guru, SEO expert, designer, content creator, and front-end developer, she has experience with most website platforms and online marketing tools. Her main role is team training and coordination, project management, and educating customers about the online marketing world. In her spare time, you can find her playing competitive online video games, listening to loud music, hosting backyard events, and cuddling with dogs. Her favorite color is purple!

Lorenzo Litchford
VP / Web Development Manager
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Lorenzo Litchford

VP / Web Development Manager

Favorite video game?

Currently: Destiny 2 / All time: Final Fantasy 3 / 6

Pet?

2 rambunctious boxer dogs

APP I can't live without?

Spotify

Favorite cereal?

Cinnamon Toast Crunch

Superpower of choice?

The ability to freeze time.

Productivity trick?

Taking good notes, and creating documentation for others when I find a solution to a common problem.

Lorenzo joined Site Smart in 2012 after having worked as a Regional IT Manager for over a decade. His technical knowledge allowed him to transition into web and easily leverage his technical experience to become a badass web developer and become the leader of our Web Development Team.

After many years in WordPress web development, he transitioned into managing SEO for about a year, and then once again back into web development - where his heart is. Currently, Lorenzo is an officer of the company as Vice President, and his primary function is assisting the team, maintaining our websites, dealing with technical issues, and coming up with solutions for complicated development problems. In his spare time, Lorenzo creates music in his mancave.

James Plaza
CFO & PPC Ads Manager
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James Plaza

CFO & PPC Ads Manager

Favorite video game?

The Last of Us Part II

Pet?

Black cat named Midnight

APP I can't live without?

Yahoo Fantasy Sports

Favorite cereal?

Frosted Mini Wheats (little bites)

Superpower of choice?

Flying & Invisibility

Productivity trick?

Earbuds- To tune out Kira.

James Joined Site Smart Marketing in 2011, shortly after the founding of the company. His meticulous attention to detail has helped him excel in his many roles with Site Smart throughout the last decade.

James currently handles all company financial operations. Additionally, he is our dedicated Pay-Per-Click Manager. As a Certified Google Ads Specialist, James has successfully managed over 100 accounts throughout the years. He currently manages over $1.6 million dollars in annual Google Ads spend and has enjoyed watching our client's businesses grow online.

Currently, you can find James with his daughter at the playground or in the pool.

Jessica Rasmussen
Writing Team Manager
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Jessica Rasmussen

Writing Team Manager

Favorite video game?

Katamari

Pet?

The Budgie Crew

APP I can't live without?

Messages

Favorite cereal?

Cinnamon Cheerios

Superpower of choice?

A comforting touch

Productivity trick?

Snacks. Lots of snacks.

Jessica holds a bachelor's degree in Computer Science with an emphasis in computer programming. She started writing for Site Smart in 2013. She has worked as SEO content manager, now leads our writing team and helps out on our SEO and website build teams.

Today, Jess tries to meet the needs of our clients by keeping the fresh content coming and she does everything she can to support our talented writing team. In her free time, she listens to audiobooks and is unashamedly addicted to Korean dramas and board games.

Rebekah Johnson
Project Manager & SEO Strategist
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Rebekah Johnson

Project Manager & SEO Strategist

Favorite video game?

Lego Harry Potter

Pet?

Chewbacca Alpha Johnson (the best good boy & doggo)

APP I can't live without?

Overdrive (for library ebooks & audiobooks)

Favorite cereal?

Cocoa Puffs

Superpower of choice?

Telekinesis

Productivity trick?

This is super nerdy, but I listen to Bach's violin partitas when I need to write. I trained myself to write to those particular songs - like Pavlov's dogs. It helps me with other intense deadlines, too.

Rebekah joined Site Smart in 2017 as a content writer after taking a break from the nonprofit world where she worked as a Communication & Operations Manager. Her role at Site Smart has shifted, and she is now a Project Manager and SEO Strategist. Rebekah loves the process of helping sites rank online and the investigative nature of SEO. Since she's also a productivity nerd, she manages website build projects to get clients the sites they want and need.

In her spare time, she's an avid reader who tackles 70-100 books per year. She loves to hang out with her husband, three kids, and little doggo. Outdoor adventures make her excited, and she spends as much time as the brutal Vegas sun allows for camping, hiking, and kayaking. Her love languages include good food, a good laugh, and binging the latest "must watch" series on Netflix.

Richard Rosales
SEO Account Manager & Web Design Assistant
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Richard Rosales

SEO Account Manager & Web Design Assistant

Favorite video game?

Madden

Pet?

Husky named Ringo

APP I can't live without?

The Score

Favorite cereal?

Fruity Pebbles

Superpower of choice?

Telekinesis & Flying

Productivity trick?

Organization & motivating music.

Richard started with Site Smart in 2020 and works as an SEO account manager as well as supporting web builds. He does his best to maintain great client relationships to help each meet their marketing goals. In his free time he loves to go out and photograph the world around us and escape into something that puts a smile on his face. Traveling is a big part of his life as he loves to explore new places and make as many memories as he can.

Therese Merenda
Social Media Manager
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Therese Merenda

Social Media Manager

Favorite video game?

Animal Crossing / Horizon Zero Dawn

Pet?

Chihuahua / Klee kai mix named Crowley

APP I can't live without?

Kindle

Favorite cereal?

Apple Jacks

Superpower of choice?

Weather Manipulation

Productivity trick?

Noise-canceling headphones to listen to different types of music depending on what i need to work on.

Therese is the newest member of Site Smart Marketing, joining in 2021 as the social media manager. She’s a self-taught front-end developer but decided to switch her career path to focus on social media. She hopes to educate brands on the importance of social media and having a web presence.

In her spare time, Therese loves playing Animal Crossing New Horizons, reading books, and crafting. Her favorite color is purple. She loves the outdoors and loves to go camping, but not in the summer. She and her husband love to host get-togethers with their friends to play board games and card games. Her dream is to travel the world more with her family and to snowboard in different countries.

Claudia Masinter
SEO Strategist
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Claudia Masinter

SEO Strategist

Favorite video game?

Animal Crossing / Detroit: Become Human

Pet?

Cat named Liberty Bell (Bella) and a Beagle mix named Ash

APP I can't live without?

Libby/Overdrive - Library app that lets me download e-books & audiobooks.

Favorite cereal?

Cookie Crisp

Superpower of choice?

Telekinesis/Mind Control

Productivity trick?

Headphones with classical music and staying organized.

Claudia started with Site Smart in 2020 and enjoys the process of helping sites improve their rankings online, and the challenges of SEO work. Claudia is a lifelong learner and enjoys learning new ways to help our clients with their SEO needs.

In her spare time, Claudia hangs out with her husband and four children. When she isn’t managing the chaos of a large family Claudia is an avid reader and enjoys baking, playing video and board games, hiking, and traveling.