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Meet The Team

So who are the marketing gurus and developers who build your websites, run your ads, create your social media, and make Google love you?  Our management team is made up of some spicy personalities. We are definitely more than our fancy web skills - get to know us!

Kira Krostag

Kira Krostag
CEO / Founder
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Kira Krostag

Kira Krostag

CEO / Founder

Favorite video game?

Overwatch on PS4

Pet?

Boxer dogs: Sugar & Butters

APP I can't live without?

Tie between: TikTok, Robinhood, Duolingo

Favorite cereal?

Apple Jacks or Kix

Superpower of choice?

Telepathy & Mind Control

Productivity trick?

Working at night after everyone is silent.

Kira is the fearless leader of Site Smart Marketing. Since she was a young lass her passion has been working with technology and she’s invested most waking hours honing her skills on the web. Over the last 20 years, Kira has worked with most industries and has built and marketed hundreds of websites from all sectors (B2B, Non-Profit, E-commerce, Local Businesses). She is a sponge for information, overly analytical, passionate, and highly attentive to detail.

As a seasoned online marketing guru, SEO expert, designer, content creator, and front-end developer, she has experience with most website platforms and online marketing tools. Her main role is team training and coordination, project management, and educating customers about the online marketing world. In her spare time, you can find her playing competitive online video games, listening to loud music, hosting backyard events, and cuddling with dogs. Her favorite color is purple!

Lorenzo Litchford

Lorenzo Litchford
VP / Web Development Manager
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Lorenzo Litchford

Lorenzo Litchford

VP / Web Development Manager

Favorite video game?

Currently: WWE 2k22 / All time: Final Fantasy 3 / 6

Pet?

2 rambunctious boxer dogs

APP I can't live without?

Spotify

Favorite cereal?

Cinnamon Toast Crunch

Superpower of choice?

The ability to freeze time.

Productivity trick?

Taking good notes, and creating documentation for others when I find a solution to a common problem.

Lorenzo joined Site Smart in 2012 after having worked as a Regional IT Manager for over a decade. His technical knowledge allowed him to transition into web and easily leverage his technical experience to become a badass web developer and become the leader of our Web Development Team.

After many years in WordPress web development, he transitioned into managing SEO for about a year, and then once again back into web development - where his heart is. Currently, Lorenzo is an officer of the company as Vice President, and his primary function is assisting the team, maintaining our websites, dealing with technical issues, and coming up with solutions for complicated development problems. In his spare time, Lorenzo creates music.

James Plaza

James Plaza
CFO & PPC Ads Manager
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James Plaza

James Plaza

CFO & PPC Ads Manager

Favorite video game?

Elden Ring

Pet?

None at the moment

APP I can't live without?

Yahoo Fantasy Sports

Favorite cereal?

Oh's

Superpower of choice?

Flying & Invisibility

Productivity trick?

Earbuds- To tune out Kira

James Joined Site Smart Marketing in 2011, shortly after the founding of the company. His meticulous attention to detail has helped him excel in his many roles with Site Smart throughout the last decade.

James currently handles all company financial operations. Additionally, he is our dedicated Pay-Per-Click Manager. As a Certified Google Ads Specialist, James has successfully managed over 100 accounts throughout the years. He currently manages over $2.1 million dollars in annual Google Ads spend and has enjoyed watching our client's businesses grow online.

Currently, you can find James with his daughter at the playground or in the pool.

Jessica Rasmussen

Jessica Rasmussen
Social Media Manager
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Jessica Rasmussen

Jessica Rasmussen

Social Media Manager

Favorite video game?

Pokémon Sword

Pet?

The Budgie Crew

APP I can't live without?

Instagram

Favorite cereal?

Cinnamon Cheerios

Superpower of choice?

My Smile Makes You Smile!

Productivity trick?

Snacks. Lots of snacks.

Jessica holds a bachelor's degree in Computer Science with an emphasis in computer programming. She is also working on her master's in data analytics. Since she started writing for Site Smart in 2013, she has worked as SEO content manager, and now leads our Social Media department. Jessy is also part of our SEO team and website build teams.

Today, Jess tries to meet the needs of our clients by creating new outreach opportunities through fun, fresh social media content. In her free time, she listens to audiobooks, tries to 3D print all the things, and is unashamedly addicted to manga, anime, and board games.

Rebekah Johnson

Rebekah Johnson
Web & SEO Project Manager
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Rebekah Johnson

Rebekah Johnson

Web & SEO Project Manager

Favorite video game?

The original Super Mario Bros

Pet?

Chewbacca Alpha Johnson (the best good boy & doggo)

APP I can't live without?

Libby (for library ebooks & audiobooks)

Favorite cereal?

Cocoa Puffs

Superpower of choice?

Telekinesis

Productivity trick?

This is super nerdy, but I listen to Bach's violin partitas when I need to write. I trained myself to write to those particular songs - like Pavlov's dogs. It helps me with other intense deadlines, too.

Rebekah joined Site Smart in 2017 as a content writer after taking a break from the nonprofit world where she worked as a Communication & Operations Manager. Her role at Site Smart has shifted, and she is now a Web & SEO Project Manager. Rebekah loves the process of helping sites rank online and the investigative nature of SEO.

In her spare time, she's an avid reader who tackles 70-100 books per year. She loves to hang out with her boyfriend, three kids, and her little dog - Chewie. Outdoor adventures make her excited, and she spends as much time as she can camping, hiking, and kayaking. Her love languages include good food, a good laugh, and binging the latest "must watch" series on Netflix.

Richard Rosales

Richard Rosales
SEO Account Manager & Web Design Assistant
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Richard Rosales

Richard Rosales

SEO Account Manager & Web Design Assistant

Favorite video game?

Madden

Pet?

Husky named Ringo

APP I can't live without?

The Score

Favorite cereal?

Fruity Pebbles

Superpower of choice?

Telekinesis & Flying

Productivity trick?

Organization & Motivating Music

Richard started with Site Smart in 2020 and works as an SEO Account Manager & Web Design Assistant. He does his best to maintain great client relationships to help each client meet their marketing goals. Transitioning from the automotive world, he brings his production management skills to create realistic time frames and organization to his role and develops solutions for obstacles that arise.

In his free time, he loves photography; you can find him behind the lens of a camera, capturing the beauty in the world around us. He tries to travel as much as possible to explore new and exciting places creating lasting memories of the places and people along the way.

Claudia Masinter

Claudia Masinter
Content Team Manager
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Claudia Masinter

Claudia Masinter

Content Team Manager

Favorite video game?

Animal Crossing / Detroit: Become Human

Pet?

Cat named Liberty Bell (Bella) and a Beagle mix named Ash

APP I can't live without?

Libby/Overdrive - Library app that lets me download e-books & audiobooks.

Favorite cereal?

Cookie Crisp

Superpower of choice?

Telekinesis/Mind Control

Productivity trick?

Headphones with classical music and staying organized.

Claudia started with Site Smart in 2020 and is our Content Team Manager. She loves the challenge of guiding a team to create high-quality content for our clients. Claudia also helps with our PPC ad campaigns and is Google Ads certified.

In her spare time, Claudia hangs out with her husband and four children. When she isn’t managing the chaos of a large family Claudia is an avid reader and enjoys baking, playing video and board games, hiking, and traveling.

Sarah Jackson

Sarah Jackson
Client Relations Administrator
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Sarah Jackson

Sarah Jackson

Client Relations Administrator

Favorite video game?

The Dragon Age series, especially Dragon Age Origins

Pet?

A cat named Sanji

APP I can't live without?

Firefox

Favorite cereal?

Cocoa Puffs or Raisin Bran

Superpower of choice?

Super Intelligence

Productivity trick?

Making comprehensive notes for myself and reminders for when I need to do something. Music will help me focus on one thing if I'm distracted.

Sarah started with Site Smart in 2022 and is our Client Relations Administrator. She loves getting to know people and helping out with anything she can. Her attentiveness to detail and many years in customer service roles help her reach out to our clients and be the first person to greet anyone who calls or comes in.

In her spare time, she loves doing crafts of all types—especially sewing—reading, playing video games, and binge-watching whatever catches her eye. She loves trying new restaurants with her husband, and their goal is to travel all around the world to take pictures and try new food.