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Meet The Team

So who are the marketing gurus and developers who build your websites, run your ads, create your social media, and make Google love you?  Our management team is made up of some spicy personalities. We are definitely more than our fancy web skills - get to know us!

Kira Krostag

Kira Krostag
CEO / Founder
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Kira Krostag

Kira Krostag

CEO / Founder

Favorite video game?

Overwatch on PS4

Pet?

Boxer dogs: Sugar & Butters

APP I can't live without?

Tie between: TikTok, Robinhood, Duolingo

Favorite cereal?

Apple Jacks or Kix

Superpower of choice?

Telepathy & Mind Control

Productivity trick?

Working at night after everyone is silent.

Kira is the fearless leader of Site Smart Marketing. Since she was a young lass her passion has been working with technology and she’s invested most waking hours honing her skills on the web. Over the last 20 years, Kira has worked with most industries and has built and marketed hundreds of websites from all sectors (B2B, Non-Profit, E-commerce, Local Businesses). She is a sponge for information, overly analytical, passionate, and highly attentive to detail.

As a seasoned online marketing guru, SEO expert, designer, content creator, and front-end developer, she has experience with most website platforms and online marketing tools. Her main role is team training and coordination, project management, and educating customers about the online marketing world. In her spare time, you can find her playing competitive online video games, listening to loud music, hosting backyard events, and cuddling with dogs. Her favorite color is purple!

Lorenzo Litchford

Lorenzo Litchford
VP / Web Development Manager
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Lorenzo Litchford

Lorenzo Litchford

VP / Web Development Manager

Favorite video game?

Currently: Destiny 2 / All time: Final Fantasy 3 / 6

Pet?

2 rambunctious boxer dogs

APP I can't live without?

Spotify

Favorite cereal?

Cinnamon Toast Crunch

Superpower of choice?

The ability to freeze time.

Productivity trick?

Taking good notes, and creating documentation for others when I find a solution to a common problem.

Lorenzo joined Site Smart in 2012 after having worked as a Regional IT Manager for over a decade. His technical knowledge allowed him to transition into web and easily leverage his technical experience to become a badass web developer and become the leader of our Web Development Team.

After many years in WordPress web development, he transitioned into managing SEO for about a year, and then once again back into web development - where his heart is. Currently, Lorenzo is an officer of the company as Vice President, and his primary function is assisting the team, maintaining our websites, dealing with technical issues, and coming up with solutions for complicated development problems. In his spare time, Lorenzo creates music in his mancave.

James Plaza

James Plaza
CFO & PPC Ads Manager
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James Plaza

James Plaza

CFO & PPC Ads Manager

Favorite video game?

The Last of Us Part II

Pet?

Black cat named Midnight

APP I can't live without?

Yahoo Fantasy Sports

Favorite cereal?

Frosted Mini Wheats (little bites)

Superpower of choice?

Flying & Invisibility

Productivity trick?

Earbuds- To tune out Kira.

James Joined Site Smart Marketing in 2011, shortly after the founding of the company. His meticulous attention to detail has helped him excel in his many roles with Site Smart throughout the last decade.

James currently handles all company financial operations. Additionally, he is our dedicated Pay-Per-Click Manager. As a Certified Google Ads Specialist, James has successfully managed over 100 accounts throughout the years. He currently manages over $1.6 million dollars in annual Google Ads spend and has enjoyed watching our client's businesses grow online.

Currently, you can find James with his daughter at the playground or in the pool.

Jessica Rasmussen

Jessica Rasmussen
Social Media Manager
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Jessica Rasmussen

Jessica Rasmussen

Social Media Manager

Favorite video game?

Pokémon Sword

Pet?

The Budgie Crew

APP I can't live without?

Instagram

Favorite cereal?

Cinnamon Cheerios

Superpower of choice?

My Smile Makes You Smile!

Productivity trick?

Snacks. Lots of snacks.

Jessica holds a bachelor's degree in Computer Science with an emphasis in computer programming. She is also working on her master's in data analytics. Since she started writing for Site Smart in 2013, she has worked as SEO content manager, and now leads our Social Media department. Jessy is also part of our SEO team and website build teams.

Today, Jess tries to meet the needs of our clients by creating new outreach opportunities through fun, fresh social media content. In her free time, she listens to audiobooks, tries to 3D print all the things, and is unashamedly addicted to manga, anime, and board games.

Rebekah Johnson

Rebekah Johnson
Web & SEO Project Manager
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Rebekah Johnson

Rebekah Johnson

Web & SEO Project Manager

Favorite video game?

Lego Harry Potter

Pet?

Chewbacca Alpha Johnson (the best good boy & doggo)

APP I can't live without?

Overdrive (for library ebooks & audiobooks)

Favorite cereal?

Cocoa Puffs

Superpower of choice?

Telekinesis

Productivity trick?

This is super nerdy, but I listen to Bach's violin partitas when I need to write. I trained myself to write to those particular songs - like Pavlov's dogs. It helps me with other intense deadlines, too.

Rebekah joined Site Smart in 2017 as a content writer after taking a break from the nonprofit world where she worked as a Communication & Operations Manager. Her role at Site Smart has shifted, and she is now a Web & SEO Project Manager. Rebekah loves the process of helping sites rank online and the investigative nature of SEO. Since she's also a productivity nerd, she manages website build projects to get clients the sites they want and need.

In her spare time, she's an avid reader who tackles 70-100 books per year. She loves to hang out with her husband, three kids, and little doggo. Outdoor adventures make her excited, and she spends as much time as the brutal Vegas sun allows for camping, hiking, and kayaking. Her love languages include good food, a good laugh, and binging the latest "must watch" series on Netflix.

Richard Rosales

Richard Rosales
SEO Project Manager
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Richard Rosales

Richard Rosales

SEO Project Manager

Favorite video game?

Madden

Pet?

Husky named Ringo

APP I can't live without?

The Score

Favorite cereal?

Fruity Pebbles

Superpower of choice?

Telekinesis & Flying

Productivity trick?

Organization & motivating music.

Richard started with Site Smart in 2020 and works as an SEO account manager as well as supporting web builds. He does his best to maintain great client relationships to help each meet their marketing goals. In his free time he loves to go out and photograph the world around us and escape into something that puts a smile on his face. Traveling is a big part of his life as he loves to explore new places and make as many memories as he can.

Claudia Masinter

Claudia Masinter
Content Team Manager
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Claudia Masinter

Claudia Masinter

Content Team Manager

Favorite video game?

Animal Crossing / Detroit: Become Human

Pet?

Cat named Liberty Bell (Bella) and a Beagle mix named Ash

APP I can't live without?

Libby/Overdrive - Library app that lets me download e-books & audiobooks.

Favorite cereal?

Cookie Crisp

Superpower of choice?

Telekinesis/Mind Control

Productivity trick?

Headphones with classical music and staying organized.

Claudia started with Site Smart in 2020 and is our Content Team Manager. She loves the challenge of guiding a team to create high-quality content for our clients. Claudia also helps with our PPC ad campaigns and is Google Ads certified.

In her spare time, Claudia hangs out with her husband and four children. When she isn’t managing the chaos of a large family Claudia is an avid reader and enjoys baking, playing video and board games, hiking, and traveling.