News & Resources
Reserve With Google
In today’s competitive landscape, standing out is essential, and Reserve With Google offers businesses an edge by seamlessly integrating appointment booking buttons within the company’s Google Business Profile listing. This lets customers easily get appointments by providing a simple and quick alternative to calling or hunting for a scheduling page on a website. Let’s face…
Read MoreWebsite Accessibility & ADA Compliance
Access to the internet is no longer a luxury, it’s a genuine need in our technology-driven society. From looking for new jobs to staying connected with family and friends, everyone needs to be able to get on the web and navigate and read it with ease. This is why we are sensitive to web accessibility…
Read MoreWeb Development & SEO Go Together
Is your website working for you? Or is it just sitting there, loading slowly, and never popping up in Google searches? As a business owner, you want to spend your time focused on your business, not updating and fussing with your website. Your website itself could be the problem holding you back if it was…
Read MoreWhy SEO Is A Continuous Process
We often make assumptions about how people search the internet, and that once a business has a website, it will be easily found. This is simply not the case. Thousands of websites launch every day and it takes someone experienced with Search Engine Optimization (SEO) to help websites rank better on Google and become visible…
Read MoreColorado’s New Website Privacy Law
Colorado has passed a new website privacy law that is designed to protect the privacy and personal information of its residents. How does this affect your Colorado business and website? Let’s find out! The Skinny On Colorado’s Website Privacy Law This new legislation (CO SB190) requires your business to have a privacy policy on your…
Read MoreGoogle Ad Grants For Nonprofits
Nonprofits are vital for our communities to provide resources or give help to those that need it. Sadly, as a nonprofit organization, it can be hard to secure the funds you need for programs, let alone advertising! However, with an ad grant from Google for Nonprofits, you can start reaching the right people. You can…
Read MoreAll WordPress Sites Are Not Created Equally
When you’re ready to make your online presence known, or upgrade your existing dysfunctional website, you’ll want the best WordPress website around. At Site Smart Marketing, building high-quality, mobile-friendly, and search engine optimized websites is what we do for companies large and small. We understand that this is a large undertaking and that you have…
Read MoreGoogle Business Profile Gift Card & Donation Campaigns
Did you hear that Google is offering financial support options for small businesses affected by the COVID-19 pandemic? The two new options include gift card sales and fundraisers via donation. Let’s break it down to see who qualifies and how to get started. Who Qualifies For These Support Campaigns? Any business with a verified Google…
Read MoreCoronavirus Small Business Relief
The Coronavirus pandemic has created economic uncertainty and fear for many people, but business owners are especially feeling the strain of keeping the doors open and employees paid. In the face of mandatory closures that are dragging on for weeks – and with no clear end in sight – it’s no wonder that so many…
Read MoreDon’t Stop Marketing During The COVID-19 Pandemic
The COVID-19 pandemic has altered life as we know it for the time being. We are increasingly being asked to isolate and practice “social distancing” to help flatten the curve and slow the spread of this new virus. As “nonessential” businesses are being asked to temporarily close or shift to remote working, new challenges arise,…
Read MoreCalifornia’s New Privacy Law (CCPA)
We thought 2019 was a tough year for the online tech world, and now 2020 begins with a bang with a new chapter in privacy laws and the protection of personal information. That’s right folks, California passed a strict new law that just went into effect on January 1, 2020. The California Consumer Privacy Act…
Read MoreCall Tracking Issues With Mobile Phones
We use a call tracking service through CallTrackingMetrics.com to track the results from our client’s online marketing efforts. We use this data to gather valuable insight and ensure our marketing services are delivering the results our customers are paying for. Call tracking services (all of them) work by utilizing unique phone numbers to track Google…
Read MoreWhy Does My Website Say “Not Secure”?
You probably landed here because your website is telling you it’s “not secure,” but you are confused about what it means for your business and website. We’ve got the skinny on what this means, and how to get your site secure. What’s The Securi-tea? As of July 2018, Google now requires an SSL certificate to…
Read MoreIs Your Website Truly Mobile Friendly?
What Is Mobile First Indexing? Google will primarily use the mobile version of a company’s website for indexing and ranking. In the past, the index used was the desktop version of a page when calculating the relevance of a page. Currently, web users now access Google through their mobile device. This is driving the mobile…
Read More5 Reasons Why WordPress is the Best CMS
WordPress is the best CMS (Content Management System) available for marketing websites, and if you don’t agree, you can fight us. (Just kidding. Maybe.) While we can build, repair, and do search engine optimization with other types of sites – they don’t perform as well very quickly. To make them rank well online it ends…
Read More