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SEO & Web Development: A Match Made In Heaven

SEO & Web Development: A Match Made In Heaven

SEO & Web Development: A Match Made In Heaven

Is your website working for you? Or is it just sitting there, loading slowly, and never popping up in Google searches? As a business owner, you want to spend your time focused on your business, not updating your website. Is your website holding you back or do you need SEO help?

What Is SEO?

Search Engine Optimization (SEO) is the process of improving and optimizing your website so it ranks on page one in search engines, especially Google. While a good marketing company can help any website rank better, sometimes the most cost-effective way to fix your ranking troubles is to build a new site.

SEO & Web Design Work Together

Old and out-of-date sites often load very slowly due to outdated plug-ins, images that are too big, and broken links. All of these issues also affect your visibility online. Search engines will rank your website according to many factors, and a good SEO company can make sure your site is built with search engine ranking factors in mind.

  • Mobile-Friendliness
  • Quick-Loading Pages
  • Easy To Navigate
  • URL Format
  • Continuous Updates

Mobile-First User Experience

Close to 60% of all searches happen on mobile devices. Outdated sites or even new sites that are not optimized for the mobile experience will leave your customers frustrated. Your site will quickly drop off of Google’s page one because mobile-friendliness is a ranking factor.

Working with an SEO-focused company during your new site build will make sure your site is optimized and ready to rank well.

Don’t Leave Users Waiting For Page Loads

SEO & Web Development: A Match Made In HeavenWe all expect quick service in everything these days, including the websites we browse. An experienced web designer will build web pages that load quickly. This is not only convenient for your customers, but it’s another ranking factor for Google. If you have a high bounce rate (customers leaving your page quickly), your ranking will fall.

Easy To Navigate, Easy To Find

Is your website easy to read, with legible fonts and up-to-date links? Many customers will not stay on a site that looks outdated in terms of design and graphics. Looks aren’t the only thing to consider, if your info is easy to access, it will be easy for search engines to find you, and the better your site will rank.

URL Format – Page Names Matter

The pages of your website each need a unique URL with descriptive words. A website builder who is familiar with SEO best practices can set these up in the proper format. For example, the words in the URL should be the keywords of the page, divided by hyphens. Search engines locate these pages more quickly than pages with arbitrary numerals and letters. This leads to higher rankings.

Embrace Change – Nobody Likes Stale Content

Search engine algorithms evolve. Even if your site was built with the latest SEO guidelines in mind at the time, you still need an expert to keep your website up-to-date as time passes. Old or static content eventually falls in rankings and you will need to add new content on a regular basis to continue to rank.

We Have Your Back & The Team To Help

As you can see, your website needs an excellent SEO-optimized website design as well as continuous SEO marketing. You need designers and SEO experts who work together as a web management team. Site Smart Marketing specializes in precisely this combination. We build customized websites that are easy for your customers to navigate.

Our marketing experts and content writers deliver new content and keep it optimized for search engines. It all adds up to more customers and more income for you.

Make Your Website Work For You

Our clients nationwide count on us for all the details of web design, SEO, digital marketing, and a social media presence. We would love to talk to you about how we can help drive traffic to your site.