Is Your Website Mobile Friendly?
Google has shifted its efforts to make the web more mobile-friendly- as they should. Mobile searches and searches using AI tools such as Siri, Google Assistant, and Alexa now make up the majority of all internet queries. The latest move is something called “Mobile-First Indexing,” and it affects your website and SEO ranking in significant ways.
What Is Mobile-First Indexing?
Mobile-First Indexing means that Google will now consider the mobile version of a company’s website as the primary site for indexing and ranking. In the past, the desktop version of a website was indexed when calculating the relevance of a page.
The way users now search the web has led directly to his new “mobile-first” shift. Google is right to make this move, but it means your website needs to be mobile-optimized or have a mobile version.
Mobile-First Indexing: What Is Changing?
If your website is responsive, no changes will take place as your content already adjusts to screen size. Websites that are desktop only will also not have any changes because the mobile version is the same as the desktop version. Websites that are Separate URL (or m-dot) or Dynamic serving will need to be optimized by following Google’s best practices.
Mobile First Doesn’t Mean “Mobile Only.”
If you don’t have a mobile version of your website, you will still be indexed. The change simply means Google is indexing mobile versions first. However, if you are not catering to the business potential of smartphone and data assistant driven traffic, you are failing to convert the largest segment of the market. We can help.
Best Practices For The Mobile-First Change
If you are worried about this rollout and how it will affect your ranking, don’t panic. There are best practices that help smooth the way for mobile-first indexing. We build websites that are mobile-optimized from the start, but you might need to implement some additional best practices.
- Add XML Sitemaps
- Optimized Metadata
- Expandable Content
- Excellent Site Speed
Are You Mobile Friendly?
Are you unsure if your website is mobile-friendly and ready for mobile-first indexing? If so, use this tool to test your site. If you feel overwhelmed and don’t know where to start, contact us! We can make your website mobile-friendly and help improve your SEO rankings to get you the results you want and need for your business to thrive.