Don’t Stop Marketing During The COVID-19 Pandemic
The COVID-19 pandemic has altered life as we know it for the time being. We are increasingly being asked to isolate and practice "social distancing" to help flatten the curve and slow the spread of this new virus. As “nonessential” businesses are being asked to temporarily close or shift to remote working, new challenges arise, especially for small business owners.
If you are wondering how your business can weather a pandemic, you are not alone. We are a small business, too, so we understand the pressures of “keeping the lights on” and making sure employees are taken care of in uncertain times. How you respond right now may mean the difference between surviving or permanently shutting your doors.
Utilize Your Online Presence
With brick-and-mortar locations being temporarily closed, your website and online presence have quickly become your only location and your only salesperson. While a kneejerk reaction might be to cut ALL expenses across the board, try to cut marketing efforts that are profitable last, especially if you need to hit the ground running when you resume normal operations.
Take this time to scale back or cancel marketing efforts that haven't been working, reduce budgets as needed, but still think about what CAN help you. Get creative. Pivot to new marketing strategies and utilize any web technology that can help you.
Your marketing strategy defines your future customer pipeline.
- Make sure to get an emergency game plan in place.
- Be proactive in communicating with potential customers online.
- Use all available online tools to communicate (website, social media, e-blasts).
Focus On SEO
It may be tempting to suspend your marketing and SEO budgets, but research tells us that companies who continue their SEO efforts gain an edge over competitors who stop their SEO focus and become “invisible” to Google. Search engine optimization is about winning the long game.
In time, things will return to normal. People will be out of their homes… shopping, dining, getting massages and embracing life again. When that happens, they will turn to the businesses that are easily found.
Adjust Ad Campaigns
We have already seen some creative ad campaigns come out of the COVID-19 pandemic. Rather than stop all advertisements, some of the hardest-hit businesses are trying new ways to keep things afloat. We have seen ads on Google, Facebook, and Instagram from restaurants actively promoting their takeout and delivery food options. Others are offering discounts and special promotions and utilizing virtual tech solutions to adjust how they operate during the shutdown.
No matter what, each business has to learn how to quickly adjust and identify tools to help reduce the impact of COVID-19. Not sure what to do? Talk to us.
Pivot to New Marketing Strategies
Now is the time to get creative and try new marketing strategies. If you are a front-facing or consumer-driven business, you will have to think out-of-the-box to get cash flowing during the quarantine. We have ideas to help you reach your existing customers and find new ones, even in the bleakest of times.
How can your business take advantage of new ideas? If you need marketing or consulting help, we've got your back! The only way you can really fail is if you don't try anything.
- Offer gift cards or vouchers for future visits.
- Give consumers “pre-booking” discounts.
- Use auto-scheduling software for future appointments.
- Meet with clients over Skype or Zoom for consultations.
- Livestream classes or events on YouTube or Facebook.
- Add live chat to your website to keep engagement up.
- Ramp up your social media campaigns.
- Target specific types of customers on Google Ads.
- Use your website to communicate your hours and availability.
- Adjust your local listing in Google Business Profile as needed.
Utilize Work From Home Resources
Many businesses are adapting and surviving by setting up telecommuting options for their employees as they shelter in place. This is one area where modern technology has a chance to shine. Are you aware of all of the options technology can provide? We can assist you in exploring which services will be best suited for each unique situation.
- Zoom or Skype for virtual meetings with conference calls, video, screen share, and file-sharing capabilities.
- Grasshopper, Ring Central, or OnSip for teleconferencing and cloud phone services.
- Microsoft Teams, Trello, Airtable, Slack, and Asana for project management and virtual workspaces.
Our Favorite Tools To Try Right Now
You Are Resilient
We can’t predict when things like this will happen, but we can learn from past experiences and take steps to be resilient to weather the storms. Site Smart is here to help. Our commitment to our clients is unwavering. We want to help you implement the strategies you need to keep your business going.
Contact us today to find out how we can assist you - we’re in this together. We want to see you not only stay alive but thrive at this time.