Since 2011, James “Jimmy” Plaza has been the heartbeat of Site Smart Marketing, blending his roles as CFO and PPC guru seamlessly. He’s the money man and math wizard behind the curtain, handling accounts receivable and payable, and steering over $3.1 million annually in Google Ads spend. As the team lead of our Pay-Per-Click Specialists (Google & Bing Ads), he’s managed clients from almost every business sector. His approach to digital marketing is as precise and strategic as his financial management, generating precision-targeted leads and client growth.

Outside the world of numbers and campaigns, James is a playful dad, often found making memories with his daughter at the playground or pool.