SEO is essential to your website's overall health and helps you gain meaningful traffic to your site. Yes, great SEO can help you rise in Google rankings, but more than that, it builds a base for your online presence to help you stay relevant.
Don't Get Lost In The Google Monster
Without quality SEO, you lose the ability to tell search engines like Google what your business is and how you help people. This will help you been seen by more people searching for your product/service and also allow you to convert that traffic into customers or leads.
Why You Should Care
If you do not take advantage of SEO, you fall behind your competitors and lose out on valuable business. SEO should be a significant part of any business model to attract the clients you are looking for.